Privacy Policy

Seira Lace understands that your privacy is important and ensures that information provided by you is collected and held in accordance with relevant privacy laws.

This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from www.seiralace.com (the “Site”).

Personal Information We Collect

When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically collected information as “Device Information.”

We collect Device Information using the following technologies:

• Cookies – Data files placed on your device or computer, often including an anonymous unique identifier. You can learn more about cookies and how to disable them at www.allaboutcookies.org.
• Log Files – Track actions occurring on the Site and collect data, including your IP address, browser type, internet service provider, referring/exit pages, and date/time stamps.
• Web Beacons, Tags, and Pixels – Electronic files used to record information about how you browse the Site.

Additionally, when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (such as credit card details, Afterpay account details, and PayPal account details etc.), email address, and phone number. We refer to this as “Order Information.”

When we talk about “Personal Information” in this Privacy Policy, we refer to both Device Information and Order Information.

How Do We Use Your Personal Information?

We use the Order Information collected to:

• Process and fulfill orders placed through the Site (including payment processing, shipping arrangements, and order confirmations).
• Communicate with you regarding your order.
• Screen for potential risk or fraudulent activity.
• Provide you with information or advertising related to our products or services, based on the preferences you have shared with us.

We use Device Information collected to:

• Identify potential risks and fraudulent activities (particularly through IP addresses).
• Improve and optimize our Site (e.g., by analysing browsing behaviour and marketing campaign performance).

Sharing Your Personal Information

We share your Personal Information with third parties to help us operate our business and services. For example:

• We use Shopify to power our online store. You can read more about how Shopify uses your Personal Information here: Shopify Privacy Policy.
• We use Google Analytics to understand how customers use the Site. You can learn more about how Google uses your Personal Information here: Google Privacy Policy. You can opt out of Google Analytics here: Google Analytics Opt-Out.

We may also share your Personal Information to comply with applicable laws and regulations, respond to legal requests, or protect our rights.

Opt-Out

You may opt out of direct marketing communications from Seira Lace by following the unsubscribe instructions included in our emails.

SMS Marketing

By consenting to our SMS marketing service, you agree to receive text notifications related to your order (including abandoned checkout reminders), promotional messages, and transactional updates.

Our website uses cookies to track the items added to your cart, including abandoned checkouts, to determine when to send cart reminder messages via SMS.

Behavioural Advertising

As described above, we use your Personal Information to provide targeted advertisements or marketing communications we believe may be of interest to you. For more details on how targeted advertising works, visit the Network Advertising Initiative’s educational page: NAI Guide.

You can opt out of targeted advertising by using the links below:

• Facebook: Facebook Ad Settings
• Google: Google Ad Settings
• Bing: Bing Ad Settings

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal: DAA Opt-Out.

Do Not Track

Please note that we do not alter our data collection and use practices when we detect a Do Not Track signal from your browser.

Your Rights

If you are a European resident, you have the right to access the personal information we hold about you and request corrections, updates, or deletions. If you would like to exercise this right, please contact us using the details below.

Additionally, if you are a European resident, we note that we process your information to fulfill contracts (e.g., when you place an order) or otherwise to pursue legitimate business interests. Please be aware that your data may be transferred outside of Europe, including to Canada and the United States.

Data Retention

When you place an order through the Site, we will retain your Order Information for our records unless and until you request its deletion.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes to our practices or for legal and regulatory reasons.

Transaction Checks

By making a purchase on www.seiralace.com, you expressly authorise us to conduct credit checks if deemed necessary. This may involve transmitting or obtaining information about you from third parties, such as verifying your credit/debit card, authenticating your identity, and authorising purchase transactions.

Contact Us

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us at:
Email: hello@seiralace.com